12th of June

3 Studies of Google’s Featured Snippets You Should Read


Googles featured snippets are the new Google authorship, albeit less exciting because featured snippets steal links from publishers in SERPs.

Whether you like them or not, that’s the change we have to deal with because if you are not featured, your competitor will.

Here are three recent studies of Google’s Featured snippets you need to be aware of:

1. Ahrefs Study of Featured Snippets

Read the full study hereAhrefs

Ahrefs have examines 112 million keywords in their US database, almost around 14 million of which had featured snippets in their SERP. In other words, about 12.29% of search queries have featured snippets in their search results

They have found that, surprisingly, featured snippets have lower click-through-rate than the top result (where there’s no featured snippet) but they do steal clicks from the top result:

Key takeaways:

  • All pages which are featured already rank in top 10 for that query, however…
  • Google doesn’t seem to be featuring “the strongest” page in the top10 (in terms of backlinks). Instead, they tend to pick the page that answers the question best
  • If Google likes a page, it would feature it in LOTS of snippets: The top-performing page in the database owns 4,658 featured snippets with Wikipedia being the absolute leader in the amount of featured snippets it owns.
  • The top 30 most frequently met words among the search queries that trigger featured snippets

2. A.J. Ghergich’s Study of Featured Snippets @Moz

Read the full study hereMoz by A.J. Ghergich

Ghergich & Co. teamed up with SEMrush to conduct an in-depth study on featured snippets. SEMrush generously compiled and shared 1,400,000 featured snippets from their database for us to analyze.

The optimal length of a featured snippet paragraph is about 40 to 50 words(~around 300 characters).

What it means is that, for higher chances to get featured, aim at answering teh question within 40-50 words.

There’s no need to limit your lists or tables though:

The average number of items in a list was four, but that number is not what we should focus on. Instead, focus on the maximum number of items in the list. This prompts Google to display the “More Items…” text, which can lead to better engagement.

and:

Same with tables: For longer tables Google will invite the user to click to see more items in a table.

Moreover, tables give you huge competitive advantage because Google loves them but not too many publishers use them. So create more comparison tables!

3. Getstat Study of Featured Snippets

Read the full study hereGetstat

Featured snippet study: Getstat

Between January 16 and January 17, 2016, Getstat gathered the top 100 ranking URLs for one million high-CPC keywords.

Here are a few highlights:

  • Featured snippets are common on commercial SERPs
  • Featured snippets and “People also ask” appear to be connected
  • Featured snippet URLs in our study are less likely to utilize Schema.org
  • Financial queries generate more featured snippets
  • Featured snippet URLs often feature <ol> and <table> (<ul> lists still work but they are not as popular)
  • Featured snippets never overlap with three-pack places results
11th of March

How to Minimize Stress in Employees


While some pressure may prove to be conducive to better performance, an excess of stress can do real harm. A stressful work environment can cause employees to have physical, mental, and even emotional consequences. As an employer, you have the ability to control some of the tension experienced by your workers. This will lead them to enjoying their daily work life a great deal more. In turn, you will have employees that are more focused and who are capable of producing better results. Here is how you can take away some of that pressure:

Furnishings

If you are running a company that requires employees to be seated at their desks all day, then the trigger may not be obvious. Though it may seem incredible, the desks and chair that you provide your workers with, may be the cause of some of their stress. They, themselves, may be unaware of this fact. They may only notice certain aches, pains, or discomfort. This will have a snowball effect and result in stress in the workplace. This is why when you get office furniture Melbourne, you should choose pieces that are ergonomic. Make sure that they are appropriate for individuals who are spending hours seated, typing away at their computers. Changing the furniture, will often immediately relieve any pressure that your employees are experiencing.

Break Time

When racing to meet a deadline, one thing that employers and employees forget to do is to take necessary breaks. This, however, should be something that is not ignored. Workers require this time off to relax, repower, and to gather their thoughts. More often than not, these intervals actually contribute to more work being done. It is important to insist that your workers get a solid twenty minutes to half an hour each day. They can use this time to eat, chat among themselves, or even take a nap. If you feel as though that this is a waste of time, remember that tired workers make more mistakes. They are also less likely to concentrate and definitely will not be as creative.

Exhibit Healthy Behavior

Some employers do not realize that they are responsible for their worker’s stress. Take a moment to look at your own schedule. Are you one of the first people to arrive and among the last to leave? Do you not move from your desk unless absolutely necessary? Do you refrain from engaging with your employees unless it is about work? If these are things that you do, you may be setting a bad example. Employees often follow the behavior modeled by their boss. This means that they will be too afraid to leave before you or even to leave their desk to eat. It is important to not expect strict behavior from employees. It cannot be maintained on a regular basis and will do more harm than good.

These are just a few of the ways that you can reduce stress in the workplace. Make the necessary changes and observe how your employees react.